For a bootcamp final project, I collaborated with a teammate to design Pawmatch, a pet-sitting app connecting pet owners with trusted sitters through a playful matching system inspired by dating app.

We conducted comprehensive UX research including stakeholder interviews, 10 qualitative user interviews (5 pet owners, 5 pet sitters), and quantitative surveys to understand both user perspectives and identify key pain points like trust issues and lack of detailed pet information.

Our research informed the creation of dual personas and user journey maps, leading to a problem statement that guided our ideation process using methods like Crazy 8 and MoSCoW prioritization to define core features including a matching system, detailed pet profiles, polished and seamless chat interface, and a dynamic calendar that updates with pet-sitting bookings.

We developed a complete user flow from notification to booking confirmation, creating lo-fi, mid-fi, and hi-fi prototypes with usability testing at each stage to refine the design and ensure optimal user experience.

The final high-fidelity prototype was well-received by stakeholders during our presentation, successfully demonstrating our user-centered design approach.

As part of an individual project, I worked on rebranding Mozilla Firefox to simplify the process of adding and accessing bookmarks.

I conducted a competitive analysis of browsers like Safari, Chrome, and Edge, discovering that none allowed users to add bookmarks directly from the main page, which I believed was a widely used feature.

My heuristic analysis led me to propose a redesign focusing on improving accessibility and user experience.

The redesign involved reorganizing icons in the URL bar for visual coherence and adding two new icons: one for adding bookmarks and another for quick access.

After creating a high-fidelity prototype, the feedback was positive, confirming the usefulness and uniqueness of the proposed feature.

Until recently, Epoche operated without any digital presence, limiting their growth potential in Berlin's competitive music scene. When they approached me to design their first-ever website, I took on this pivotal project with a clear focus on their specific needs.

Working closely with the label owner and their graphic designer, I created a digital experience that authentically captured Epoche's distinctive artistic vision.

Through collaborative sessions, I developed a streamlined site structure showcasing their upcoming events, resident artist profiles, and contact information. Exactly what they needed to establish their online presence.

The responsive interface features intuitive navigation and clear visual hierarchy while preserving the label's underground aesthetic.

Through regular design reviews, I ensured the final product perfectly balanced their artistic vision with usability best practices, providing Epoche with the digital foundation needed to amplify their presence in Berlin's electronic music landscape.

For the Cannes Lions International Festival of Creativity, I managed the complete sound design for BMF's innovative yacht-based exhibition space.

Working with this unique venue required creating a distinctive sonic identity that would enhance the brand experience both on-site and beyond.

I developed curated playlists that perfectly balanced ambient atmosphere with engaging energy, reflecting BMF's brand personality while complementing the sophisticated yacht environment.

These playlists were not only diffused throughout the vessel during the event but also made accessible to visitors via QR codes, extending the brand experience beyond the physical space.

Additionally, I performed daily as a DJ, adapting my sets to different moments and audiences throughout the festival while maintaining brand consistency.

This comprehensive audio approach helped transform BMF's yacht into one of the most memorable and immersive brand spaces at the prestigious Cannes Lions Festival, creating a multisensory experience that reinforced their creative positioning.